Conversion optimization and landing page design for the world's leading full-service online travel brand.

BRAND
SERVICES
PROJECT DETAILS
Expedia
UI/UX DESIGN / CRO / CREATIVE DIRECTION

Expedia is one of the world's leading full-service online travel brands helping travelers easily plan and book their whole trip with the widest selection of vacation packages, flights, hotels, vacation rentals, rental cars, cruises, activities, attractions, and services.

The new landing page design is both simple to navigate and flexible enough to work on a wide range of devices. The strong human-centered design and on-brand approach helped Expedia to shift from a traditional long-form email capture system to a modern experience that increased conversions by 20%. As a result, the new design for Expedia not only converts more sales, but it also provides the browsers with a better orientation within the service and thus emphasizes the reliability of the company. The clean, modern look of the redesigned interface features enhanced functionality and readability.