THE BRIEF

DryWater is the world’s first nutritionally complete hydration powder made entirely from real fruit. Its mission is to redefine hydration by supporting the body at a cellular level, going beyond water alone. Developed with a science-first approach in collaboration with doctors and scientists, DryWater ensures clean, bioavailable hydration that prioritizes health and performance.
The goal was to design an online experience that explained hydration in a clear, engaging way while presenting the brand as innovative, trustworthy, and aspirational.

Our services included website design, UI/UX design, and creative direction to craft a premium digital experience that communicates DryWater’s science-driven innovation while driving conversions. The design language was built to reflect innovation, wellness, and trust, combining fruit-focused photography, clean typography, and bold layouts to position DryWater as both cutting-edge and approachable.

We focused on optimizing user journeys by guiding visitors from education to purchase with strategic calls to action, simplified navigation, and clear messaging around the product’s unique benefits.

The e-commerce experience was designed mobile-first, ensuring seamless shopping across all devices, while optimized product pages highlighted ingredients, benefits, and certifications to reinforce trust and motivate purchase.

Creative direction emphasized premium aesthetics through photography, color, and visuals that brought the product to life, connecting its fruit-based origins to its advanced nutritional profile.

The result was a digital presence that goes beyond selling a product. It tells the DryWater story, emphasizes its science-backed innovation, and delivers a modern e-commerce experience designed to convert.