Taking the vision of the brand into a sophisticated modern digital space.


Meia Praia

As a luxury fashion brand, MP is known for its premium designs and forward-thinking style. Their collections feature the latest trends and are exclusively designed for women with big ambitions for the future. With a forward-thinking style and a focus on the latest trends for women, the company is poised to make a significant impact in the industry.

As a new DTC brand looking to launch their products online in a crowded market, our client needed a professional website and brand identity to showcase their products and stand out from the competition. We worked with them to create a visually appealing and user-friendly website that effectively communicates their brand values and showcases their products.

Defining the principles for how the brand should behave in motion, we created the brand identity and digital experience to be used across their e-commerce ecosystem. The design of each screen is minimal and inspired by the sophisticated style of heritage brands in the fashion industry.